Enjoy Spring Break Responsibly

The “Pitkin County Public Health campaign” titled “Enjoy Spring Break Responsibly” aimed to raise awareness among the general public about the ongoing risks of COVID-19 even during vacation periods. The campaign’s central message was to remind individuals, whether they were leaving town or hosting visitors, that the virus was not on vacation and that safety precautions should not be neglected while enjoying a break. The creative elements of the ad campaign focused on striking a balance between relaxation and responsibility, encouraging people to have a great time during their time off while also maintaining essential safety measures. This initiative was pivotal in reinforcing the importance of continuing to follow public health guidelines even in leisure settings and was designed to help prevent potential spikes in COVID-19 cases associated with vacation travel.

Spring break picture of two girls traveling in a van with sunset and cactus
Enjoy Spring Break digital and print campaign
  • White logo of a rock with layers and letters
A illustration that shows the back of two girls sitting in drivers seat and passengers seat driving into the sunset of a dessert in a old yellow VW van, one of the girls is holding up her hand doing the peace symbol. The words on the ad Say Be safe while you are away. But enjoy spring break responsibly.
A illustration that shows a vinatge ski woman holding skis in her hands, with a face mask on looking up at two gondolas. The words on the ad Say Be safe while you are away. But enjoy spring break responsibly.

Campaign titled ‘Enjoy Spring Break Resoponisbly ‘ was published in United States in 2021 It was created for the brand: Pitkin County Public Health Response and Recovery by ad agency: Creative Wedeln Design Company, Copy Writing: Tracy Trulove, Trulove Communications, and Rachel Brenneman Manifest Manifest Communication, and Pitkin Public County Public Health.