Advertising/Branding

From Vintage to Modern

At the inception of this project, our design embarked on a journey from the very genesis of our vision. This undertaking was initiated long before any tangible structures or elements came into existence. Our primary sources of inspiration were architectural sketches and vintage photographs dating back to the turn of the century, which served as our guiding our design throughout this creative project.

Our overarching goal was to craft a brand identity that artfully bridged the gap between the original hot springs that once graced this location and its current incarnation as a modern spa retreat.
To achieve this, we meticulously curated a color palette that draws from the rich and vibrant hues of the natural springs. This palette seamlessly extends from their logo to their tagline, ‘Relax, Restore, and Rejuvenate,’ and maintains a consistent visual aesthetic across all our marketing materials, encompassing print, digital assets, promotional materials, and way-finding signage.