Advertising/Branding

The power of niche magazines

With 20 years of experience in designing magazines, I have created magazines for our town. Challenging my work beyond the basic rack of local magazines that merely aim to exist. As John Branch beautifully wrote in a recent New York Times Sunday issue titled “In the Digital Era, Niche Magazines on Printed Pages are Thriving,” “Niche magazines, much like vinyl records and micro brews, are crafted for small audiences who appreciate the art form. These magazines are filled with edge-to-edge photographs and literary heaves and are designed to be more than just coffee as a shoulder bag- they are collectibles, not disposables.”
I take pride in oversizing them, adding texture, and creating magazines that are visually stunning and tactilely engaging, making each issue a cherished masterpiece, an object of art to adorn your bookcase.

“It is the kind of thing you’ll think twice about before tossing in the trash can” Michael Levy on Summit Journal.

Cover of Glenwood springs magazine, a young girl is sitting on a pink chairlift with a blue jacket and pink pants and gloves, she is smiling towards the camera with missing teeth and a ski helmet on that has pink fluffy ears on it and pink googles
A photograph that spans the width two page layout for a magazine. on the left are a couple in bathrobes, w woman and man hold hands, the woman is staring up into the eyes fo the man. The left side of couple is a lifeguard chair and a column of text the is headlined Glenwood Hot Springs Resort to the right of the couple is a beautiful aqua blue hot steaming pool the steam covers the span of the photo with a faint but obvious point to the redstone building structure for the hot springs pool.
Kayaker on a wave with a smile on his face, dressed in water gear with vest and helmet, holding a paddle in his hand, the background is wavesr moving in all directions in multi colors of blue
Glenwood Springs Chamber Magazine