Advertising/Branding

It all the things we love about winter

The ‘For the Love of Winter’ Pitkin County Public Health awareness campaign was crafted for an audience who, during the pandemic, found themselves in the travel category, despite recommendations to the contrary. It revolved around the notion that in the picturesque town of Aspen, our profound love for winter is surpassed only by our commitment to the health and well-being of our employees and community.

The design approach aimed to infuse a sense of playfulness and joy, utilizing cool, wintry blue tones. The visuals featured a cast of outdoor enthusiasts engaged in ice skating, sledding, skiing, snowman and marshmallow roasting, reflecting the myriad ways we treasure the winter season. To spread our message effectively, we employed a mix of communication channels, including newspapers, radio, social media, and even the airport.