Wedeln Design Company, a full-service creative agency creating brands for companies in Aspen and Snowmass, specializes in building and making brands instantly recognizable with creative solutions. Our graphic design services include branding, print and packaging design, brand strategy, collateral design, logo design, signage, digital advertising campaigns, portfolio photography, and advertising photography. Trust in our locally esteemed design services to capture the unique essence of your brand in the Aspen and Snowmass communities. Elevate your brand with Wedeln Design Company’s distinctive and trusted creative solutions.

Audi Ajax Cup

Wedeln Design Company crafted distinctive graphic designs for Aspen Valley Ski and Snowboard’s premier event, the Audi Ajax Cup. Tasked with infusing a vintage aesthetic, I felt honored contributing to the essence of the AJAX Cup, a pivotal annual fundraiser generating nearly
$1 million. My designs captured the spirit of the dual GS race, where sixteen teams compete for the coveted Gorsuch Cup. The graphics, seamlessly blending tradition and modernity, adorned promotional materials, reflecting the event’s significance. Set against the picturesque backdrop of Aspen Mountain, the designs encapsulated the thrilling race and the look of reminiscent of European après ski traditions.

A green and blue squishy cartoon character with a name tag that reads " HEllo my name is FLU" sits on a the handle of a shopping card, with a talk bubble that reads "where next?" The title of the ad reads "Oh, the places Flu will go" with text that reads Get your Flu Vacccine.
Get your Flu Vaccine

Pitkin County COVID Response and Recovery

Wedeln Design Co. had the opportunity to spearhead the branding for the Pitkin County COVID-19 Response and Recovery initiative, covering the city of Aspen, Snowmass, and surrounding areas. Over a span of two and a half years, I led the development of branding with a multichannel design approach, creating materials for posters, outdoor advertising, transportation advertising, print materials, micro websites, design elements for the main website, social media, and digital campaigns aimed at educating the community about COVID. Among the various campaigns under the COVID-19 R&R branding umbrella, two notable ones were the ‘Be Safe While You Are Away’ campaign, which focused on promoting responsible behavior during Spring Break, and the ‘Oh, the Places Flu Will Go’ campaign, encouraging the community to get flu vaccines. The overall initiative played a pivotal role in emphasizing the importance of consistently and constantly following public health guidelines in Pitkin County, educating the community about COVID-19