Advertising/Branding

Audi Ajax Cup

Wedeln Design Company crafted distinctive graphic designs for Aspen Valley Ski and Snowboard’s premier event, the Audi Ajax Cup. Tasked with infusing a vintage aesthetic, I felt honored contributing to the essence of the AJAX Cup, a pivotal annual fundraiser generating nearly $1 million. My designs captured the spirit of the dual GS race, where sixteen teams compete for the coveted Gorsuch Cup. The graphics, seamlessly blending tradition and modernity, adorned promotional materials, reflecting the event’s significance. Set against the picturesque backdrop of Aspen Mountain, the designs encapsulated the thrilling race and the look of reminiscent of European après ski traditions.

Close-up of a flyer for the Audi Ajax Cup held on December 30, 2022, featuring illustrated ski racers and event details, placed on a wooden surface, promoting a ski race benefiting the Aspen Valley Ski & Snowboard Club.